Profile: Defining The Industry

Profile of Mike Wahl, who went on to win the 2011 Student Entrepreneur competition, a national contest presented annually by ACE (Advancing Canadian Entrepreneurship) for his health and wellness company, Definitions.

“It’s just in my genes, I suppose,” he shrugs.

And he wears his dedication on his sleeve, or rather, under it. Early on, Wahl and O’Neil got tattoo’s of the definitions logo. He wouldn’t take off his shirt, but that kind of commitment is telling. The whole time he’s been building definitions, he’s also been in school (currently doing a Ph.D in Epidemiology), working 16 hour days more often than not.

At this point, advanced degrees are both a means and an end. The initials after his name lend credibility to Definitions as a brand, and his masters research directly contributed to their product development. Wahl says he’d also consider returning to the Academy as a teacher, later in life, when he has kids.

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